And How "The Lipstick Indicator" Affects Men!
Do you remember comedian Billy Crystal's imitation of actor
Fernando Lamas on Saturday Night Live in the '80's? One of
his big catch phrases was, "It's better to look good than
to feel good." And that's what "The Lipstick Indicator" is
all about. Guys, stay with us here - it does carry over to
our gender.
What's The Lipstick Indicator? No, it doesn't have anything
to do with pigs, pitbulls, or Palin. Believe it or not,
it's a sign of economic distress, as devised by Leonard
Lauder, chairman of the Estée Lauder cosmetics company
shortly after the 9/11 attacks of 2001. Lauder noticed that
lipstick sales spiked as the stock market dived downward in
the days that followed. And he had the bright idea that
when business goes bad, people start a stampede towards
affordable luxuries - since buying big-ticket items is
suddenly not an option.
Lauder's theory was validated by a little more research -
turns out, during the Great Depression in the 1930's, the
cosmetics industry actually boomed - with an annual
increase of 25%. Not many other businesses could make that
claim! With that track record in mind, Estée Lauder
and other lipstick companies are suddenly releasing new
shades and new lines for sale, to maximize their advantage
in the wake of this year's "Wall Street Meltdown."
The New York Times did an entire article on the dynamic
this past May - and quoted Dr. April Benson, a Manhattan
psychologist, on why women lap up the lipstick when money's
tight: "When women use lipstick in times of stress, they're
doing it to put forward an image that they are more alive
and vibrant, and not as down in the mouth." Yep. Better to
look good than to feel good.
But what does that have to do with guys? Well, it turns out
men aren't as different from woman as they might like to
think. Maybe they can't afford that hot new sports car - or
they have to pass on that boys-only Vegas weekend for now.
But they too, look for affordable luxuries that can make
them look good - it turns out, feel good as well.
That's why many men are suddenly flocking to new barbershop
franchises that brings back the classic barbershop services
and atmosphere - and adds a few modern twists that make for
an awesome, self-indulgent, yet affordable experience. By
featuring authentic straight-razor shaves administered by
expert, licensed barbers, modern grooming products, and
other extras, including complimentary beverage service
(even Beer!), these clubs turn the traditional shave and a
haircut into a luxurious but affordable "time-out" from the
stresses of today's economic woes. That's why these
franchises are being bought up quickly as smart investors
realize The Lipstick Indicator Theory really points to one
of those rare opportunities not to be passed up.
Contrary to Billy Crystal's catchphrase, you CAN look good
and feel good - just ask any delighted Barber Club member.
And don't be afraid to admire that member's outstanding new
shave and haircut by using that other famous Billy Crystal
catchphrase: "You look marvelous!"
----------------------------------------------------
Kennedy's All-American Barber Club™ caters to
gentlemen looking for a fine grooming experience with the
old world charm of your father's barber shop. Offering the
finest in haircuts for men, the lost art of straight-razor
shaves and a modern selection of grooming products Learn
more about Kennedy's by visiting
http://www.KennedysBarberClub.com
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