As the web becomes more competitive, how does your website
get seen? How do you capture those customers out in
cyberspace who are putting on social and corporate events?
Back in the day when few event planners were on the web, my
website got quite a few hits and the ratio to a viewing to
actually contracting the event was extremely successful.
In fact, some of my largest accounts have come from the
web. Those were the good old days my friend.
But now with the economy slowing and corporate events
having been put on the back burner, let alone more and more
people are planning their events on their own, how do you
maintain your business let alone grow it? One answer maybe
through Social Media. It's one thing to be out there
networking and going to various work and fun functions to
meet people and gain business but why not use the web and
its plethora of tools to help you get the word out there?
Go ahead, don't be shy. Create that Facebook page, start
to Twitter and yes get Linkedin.
Like me, you may want to choose what social websites you
want to save for your social life and which ones you want
to use for business. Remember though, the web is a very
small world these days so you have to be careful as to what
you have in terms of content on each of these pages. Yes,
a future client may go to your Facebook page so be careful
what pictures you post!
You will also find by using Social Media how much more you
will learn about current trends, who is doing what and
which new business applications you can apply to your own
business. I know for myself that through Linkedin I have
learned about some new applications that not only have I
immediately applied to my own business but will add to a
new business division of A Wynning Event.
It's an exciting time to be part of this ever-changing and
growing tech world and you don't have to be an SEO expert
to use it. Just spend some quality time on these sites,
join some groups and discussions and put yourself out
there. You will find that you will not only learn
something new but will gain valuable insight into business
in the 21st Century. Eventually, you will gain more
business contacts that might lead back to new business and
generate growth for your
----------------------------------------------------
Andrea Wyn is a marketing and special event planner with
over 15 years of special event industry experience. For
the past ten years, she has been the Awards Event
Supervisor for the Screen Actors Guild Awards(R). She
holds an MBA from the University of Chicago and a BA from
UCLA. To Twitter her about events and learn more about
special events and social media then go to
http://www.awynningevent@earthlink.net
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