Social networking gives entrepreneurs a powerful
opportunity to get in front of big audiences in a short
amount of time. With that kind of access to so many people,
you find yourself facing new opportunities to attract
ideally matched clients. In order to make this work using
social media, you must have a clear plan. When you take
time to focus on the potential of the relationships you
create in social networking, you'll magnetize your
marketing and activate a loyal following of ready-to-buy
fans!
Know Why You're There
It's essential that you have a clear idea of why you're
using social media. Most business owners haven't clearly
defined why they are using it or what it will accomplish
for them.
Check out this list of possibilities social media can hold
for you. See which ones you know will help your business:
- Demonstrate your expertise
- Make connections with prospective clients
- Bring traffic to your website, blog, or articles
- Attract joint venture and strategic alliance partners
- Get on the media's radar screen
- Expand your influence
- Establish credibility in your field or profession
- Build a base of loyal fans
Know What Your Strategy Is
Always put relationships first because that is the basis of
social media marketing. Think what your ideal clients are
looking for and be the source of information and resources
for them.
Your strategy must include a focus on 3 things: 1.
providing value, 2. boosting credibility, and 3. building
trust. Place your attention on adding value and people will
anticipate the information you want to share.
As you bring in more value, you reinforce your credibility
and earn the trust of your followers. Value, credibility,
and trust are the most important components that invite a
follower into your marketing funnel. These three factors
set the basis for both you and the potential customers and
the expectations for both parties. A common mistake is to
jump too quickly to the sales part of the relationship
before a foundation has been established. By proving your
worth with excellent information, you make it simple for
others to perceive you in a favorably.
Know How to Take Action
Don't forget: People buy from those they know, like, and
trust. Social media is a way to add value, boost your
credibility, and build trust with ideally matched contacts.
The opportunities are still revealing themselves in this
fast changing landscape, but keeping time proven client
attraction strategies on hand will ensure your success for
years to come.
----------------------------------------------------
Nancy Marmolejo simplifies social media for entrepreneurs
so they can turn their online visibility into a steady
stream of profitability. With over 100 media credits to her
name, Nancy knows how to generate word of mouth buzz and
free publicity using proven social media strategies. Read
Nancy's tips and download her free resources by visiting
The Viva Visibility Blog, http://www.VivaVisibility.com
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