The history of the brand name of Lacoste actually has
foundation in the game of tennis. The brand was founded by
René Lacoste, one of the legendary French tennis
players in the circuit.
In the year 1927, he and his teammates, who were dubbed as
The Musketeers, took the Davis Cup away from the American
tennis players for the first time. It was during that
tournament when Lacoste made a legendary bet with the
Captain of their team.
The captain of the team agreed to buy Lacoste a suitcase
that was made of alligator skin if he could win a very
important tennis match for the French team. And when he won
that important match, he was then dubbed as the Alligator
by the media and the press from America. His friend, Robert
George, drew a tiny picture of an alligator, which was then
embroidered on the blazer that he wore on the tennis
courts. This then became the foundation of the huge Lacoste
empire in today's fashion industry.
In 1933, both he and André Gillier, who was the
owner of the biggest firm manufacturing French knitwear got
together and decided to set up their own company. The main
product both had in mind was the alligator-embroidered
shirt that Lacoste wore during that winning match. By this
time, he had already designed a lot of tennis shirts for
his personal use, and both wanted to make a profit out of
the concept.
The first catalogue was then released, containing shirts
for all sports, including golf, sailing, and tennis. The
first collection was also released in that same year.
Since then, the shirt has brought a lot of changes in men's
sportswear, replacing the woven fabric of classic sports
shirts. Over the years, the brand has certainly improved a
lot in terms of quality, stability, and comfort.
Aside from sportswear, Lacoste has also expanded their
product line, and has started producing their own scents
and fragrances. These include Booster Cologne, Cool Play
Cologne, Lacoste Elegance Cologne, Lacoste Hot Play
Cologne, Lacoste Junior Cologne, Lacoste Pour Homme
Cologne, and so many more fragrances.
Aside from fragrances, the brand has also expanded into
footwear, such as socks and shoes. All the same, these
products come with the superb quality offered by the shirts
and sportswear that have been in the market for decades
now. The brand itself is also preferred by many tennis
players, including American Andy Roddick, who is known for
his smashes and fast serves.
----------------------------------------------------
Neil Thompson is a fashion writer who specialises in
fashion, gifts and accessories. He has a particular
interest in socks, wallets and pens and brands such as Ted
Baker and Paul Smith. For more information click here:
http://www.kjbeckett.com/acatalog/lacoste.html
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