It was in the 1980s that the brand of Sloggi was born. It
operated under the famous slogan "The Cotton Revolution".
The new generation of briefs that Sloggi introduced was a
welcomed change by a large portion of the market all over
the world.
In just a short period of time, the brand started expanding
overseas, even reaching sales beyond 500 million briefs
being sold in more than 30 countries worldwide. This is
because there is a growing number of customers all over the
world who have come to associated by the quality and
marketing of the underwear company.
The great thing about the launch of the company's famous
briefs is the fact that it was a strategic move on the part
of the company. At this time, the brief was no longer
considered a topic of taboo, so people were already
comfortable with the idea of browsing the market for
quality briefs.
As of today, it no longer is a question as to whether
Sloggi are being worn since this is something you need not
ask anymore! The only question to ask is how to wear these
briefs brought forth by Sloggi. For the English, Sloggi
briefs actually fit like gloves. For the French, they refer
to the underwear manufacturer's briefs as "Les
indéformables", which translates to "The
Indeformable".
So, what is it exactly about the company's brief? It
actually boasts of so many characteristics that any person
would want with their briefs. You surely would want to have
a snug yet soft brief, right? It would also be important to
find a brief made of material that is free of wrinkles. All
of these are offered by Sloggi briefs, thus, making it one
of the top choices in the market today.
The secret here is the technology employed by the underwear
makers, which is known as "Core-spun". Pure cotton that is
very fine and super-combed is spun with LYCRA® tread.
The resultant weave is then very elastic to the feel. But
you do not have to worry about having too much elasticity
here because the Sloggi brief remains very stable, true to
its reputation of being indeformable.
Another great thing about the Sloggi brief is that it does
not lose its shape, in spite of the high cotton material
that it's made of. Do not worry about frequent washing or
drying of your briefs because the brief's shape is not
affected by these at all.
With the promise of such quality, Sloggi has truly become
one of the most coveted brands of briefs, for both males
and females. It is indeed well-loved by both facets of the
market all over the world!
----------------------------------------------------
Neil Thompson is a fashion writer who specialises in
fashion, gifts and accessories. He has a particular
interest in mens underwear, socks and wallets and brands
such as Sloggi, Ted Baker and Paul Smith. For more
information click here:
http://www.kjbeckett.com/acatalog/mensunderwear_p3.html
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