Harley Davidson. The name brings to mind wind in your
hair, the smell of leather, and the freedom of the open
road. Most who have ever owned or dreamed of owning a
motorcycle place the Harley Davidson as the pinnacle of the
motorcycle-riding world. The father of all motorcycles and
the founder of over 100 years of tradition, Harleys have
been filling the garages and parking spots of motorcycle
enthusiasts since the turn of the twentieth century. With
a few well-placed movie appearances in a few
culture-defining movies, Harley skyrocket into the place of
world top selling motorcycle.
Harley Davidson single handedly made the motorcycle an
acceptable form of transportation, first with the counter
culture movement then moving into mainstream over the
years. Today the brand has become one of the most
recognizable brand names in the world. Harley makes almost
as much on marketing and licensing every year as they do on
motorcycles. The name is used to describe a certain style
of motorcycle by most who do not ride and has reached the
level of being part of everyday language the way Kleenex
has for tissue paper. Just as popular with the upper and
middle class riders as with the counter culture, Harley has
managed to shake most of its tough guy image and become
truly a bike for the masses.
Harley Davidson was originally an American fad, but in the
past few decades, Harley has seen an explosion of
popularity in the international markets. Worldwide sales
have skyrocketed and people in every country and most
territories have found the joy of Harley Davison ownership.
With the turn of the century, Harley has taken hold of the
worldwide motorcycle market and is poised to be in control
of this market for a long time to come. Their business and
advertising campaigns and the product placement that have
made the brand such a success should serve as an example to
us all of the proper and effective way to build a business
into a household name.
In the past few years of rising fuel and energy costs,
Harley has taken a new identity as an eco- friendly
alternative form of transportation. With gas mileage
between forty-five and fifty-five miles per gallon, Harley
Davidson is more efficient than ninety-nine percent of the
production vehicles on the market today. Fuel prices are
expected to get worse over the foreseeable future and
Harley is poised to take advantage of the peoples? demand
for high mileage vehicles.
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Harley Davidson Club of Somerset, visit our site to find
out about our club and when our rally's are for this year.
http://www.hdcsomerset.co.uk
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